Without the tagline, Martha Galindo's old company logo didn't say anything about her, the company or what the company does. Her core business is language translation. The traditional typewriter font with punctuation marks says by-the-book, attention-to-detail exactness, and the multi-cultural aspects of the rainbow completes a trustable icon. I thought adding "24/7" to the tagline was over kill, but that's me. Martha liked it.