AM Technical Profile: WXQW

Frequency:

660

Format:

Gospel

Transmitter Location:

Daphne.

Power (ERP):

10,000 watts day / 850 watts night.

Antenna:

-

Other Information:

Owned by Cumulus

History:

WBLX, the dominant FM black contemporary music outlet in Mobile, moved it's AM daytimer WMOO from 1550 to 660 for improved coverage and night operation in the late 80's. Started out with a black gospel format, then moved more towards black oldies and AC.  In January 1988 the calls changed to WLIT. In July of that same year, they changed to WBLX-AM. The station made a big change with children's formatted Radio Aahs in 1996 as WHOZ. After that format failed to impress, they went back to black gospel with the WDLT calls in January 1998. In the spring of 2000, the station switched to CNN Headline News audio and back again to gospel. The station is now owned by Cumulus, along with WBLX-FM, WDLT-FM, WGOK-AM and WYOK-FM. Since they wound up with two black gospel stations, they changed the format of WDLT, it being the one with the format for the shortest amount of time. In June 2003 the station moved back to a music format, this time as "Southern Soul 660" with a blues-R&B format.  In the spring of 2007 it appears the station had switched to an all syndicated-talk format, which only lasted until August.  They're now back to a gospel format, simulcasting WGOK 900 in Mobile.  As of late October 2007, the station has switched calls to WWFF, which were being held by Cumulus for a format flip in the Huntsville market (urban WHRP flipped to WWFF, as "The Wolf" country).  The new calls here are WXQW.

Transmitter map: