FM History Profile: WWFF

History:

Originally licensed to Tullahoma, Tennessee, was once "Boogie 93", WBGY.  Later the station began to target the larger Huntsville market, as WKQD,"Power 93".  That was as with a Hot AC/CHR type format. At one point around 1990 became "The Ugly FM".  Later on the station went back to calling itself "Power 93", this time as urban contemporary with the WHPR calls.  They later jumped to country as "The Possum". Before the country launch, they stunted with a computerized voice countdown, interspersed with oddball quotes and commentary.

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As part of a deal between Cumulus and Clear Channel, the Tennessee Valley's radio dial is being shaken up with several changes. This station was relicensed to New Market, AL as part of the deal. The transmitter site has also been moved from near the TN/AL border, where the station served the Huntsville market before the move, to a tower site in Huntsville itself.  After the move, the station was rumored to be flipping back to country, as "93.3 The Wolf".

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As of January 14^th the station is off the air, no doubt in preparation to move to the new TX site and debut with a new format.  The station was on the air periodically between the 14^th and 15^th, stunting as "Movie 93.3" with movie soundtracks.  "The Wolf" debuted the afternoon of the 15^th.