FM Technical Profile: WUSD

Station Name:

US 96.9

Frequency:

96.9

Format:

Country

Transmitter Location:

-

Power (ERP):

100 kW

Antenna:

Omni

Antenna HAAT:

853 feet

Other Information:

60 dBu protected contour map, from the FCC.

:PS-US 93 Time-[unknown] Text-[unknown] PTY-[unknown]

How's the Signal?

-

Studios:

-

Owner:

-

Noted Personalities:

-

History:

This station started out on 93.5 as a Class A.  It was part of the WGEA AM-FM combo in Geneva. Jack Mizell, owner of WRJM 105.7 in Troy had a purchase agreement for this station when he sold out to New South Broadcasting out of Dothan.   He kept the calls and moved them to the 93.5 station.  There has been some mystery behind the calls associated with Mr Mizell; this site has said in the past that the calls stood for Rita and Jack Mizell.  Turns out Rita isn't Jack's wife but possibly his sister.  Another story claims he wanted WJRM, for Just the Right Music, but that too was unavailable.  Apparently the truth is he wanted WHJM, which was taken.  So he changed the "H" to an "R", which stands for nothing.

.

I can't explain why the static RDS call sign / station name ID tag shows __WDFM__. It was shown in a few RDS guides with that call sign, despite being WRJM, legally. The last time I saw an RDS signal from this station was a few years ago but it still said WDFM. Go figure. This station has played mostly beautiful music, with "The Rose" as a slogan. In November of 2002 it switched to an all talk format, with bits of Christian music scattered on Sunday's schedule. In 2001 the station added a TV channel as well, with the same calls, with UPN affiliation

.

In 2008 the station was sold (again) to Holliday Broadcasting.  The first time they were known as New South.  This station will be flipped to country in September, with several ex-employees of WTVY at the controls.  The talk radio will wind up on WDBT 105.3, which currently airs a classic country format.  The WRJM calls are being dropped for WUSD (U.S. country Dothan, I suppose).  It's interesting to note that the RDS, which for so long carried the wrong calls, switched to "US 93" and format code "Country" before the flip from talk.  Guess they are ancy about the changes!