FM History Profile: WHLW

History:

This station started off as WMHS-FM (Montgomery's Heart and Soul) with a combination of gospel and urban oldies. The station went to oldies as Cool 104.3; the calls changed to WQLD. The station has scored some of WBAM's "All American" jocks from the 60's. After the switch the oldies were primarily from the late 50's through early 70's, but in early 2003 the format was tweaked to just 60's and 70's oldies.

In November 2004 it has been reported the station has flipped to all Christmas music in preperation for the holidays. Rumor had it the station would drop oldies after the holiday season and return as an FM news-talk outlet. The calls were a clue: News Talk Montgomery fit nicely.

After the holiday season the station flipped to black gospel with Clear Channel's successful "Hallelujah" format.

This station has a changing name on RDS capable radios: "HALLELUJ | 104.3 | ELUJAH | HITS | FM #1FOR"