FM History Profile: WHHY

History:

Came on the air simulcasting WHHY-AM's top 40 format in the late 60's. In the mid 70's, it switched to a rock format (that makes up the classic rock format of today) with the Y-102 slogan and the AM's morning show (Larry Stevens). The station went back to top 40 in 1982 and remained that way for around 11 years, until PD and morning drive host Larry Stevens left to help start WMXS-FM.

70's jock Bill "Birdman" Thomas became the new PD when Larry Stevens left.  A big contributor to my site makes the following note: "Making the observation,  'There isn't a single Fleetwood Mac album in this control room!" he steered the station toward a rock/modern-slanted CHR without hip hop or teen-sound elements. Lots of 70's and 80's gold, too." They were known as "Th New Y-102", even dusting off some of WHHY's old jingles from the 70's.  The sound was great and the ratings were going up, but sadly "Birdman" was dying of cancer, and he passed away at the end of 1994. The station drifted without him at the helm, until WXFX 95.1 bought the station from Holt Broadcasting. They changed the format to high intensity CHR as "Live 101.9". That lasted less than a year, and the station became WJCC, "Cat Country 102", competing against WLWI. In 1999 the station returned to the Top 40 sound, this time with a straight up Hot AC format. The legendary "Y 102" slogan came back, as did the WHHY-FM calls.